Brewbox
Brewbox was developed as a sales platform promoting the discovery of local independent breweries, offering online Collection, Delivery & Table Service. Brewbox also serves as an MVP showcase for Korelogic’s revised food ordering and distribution platform Redbox.
Each brewery has a custom theme and integrated Facebook or Instagram gallery API, serving as a dynamic hero image to assist in providing a narrative and insight into the unique diversity and personality behind the brands.
Client
Korelogic
Platform
Website + React Native Apple and Google Application, with a desktop based web management platform.
Year
2023
Understanding the problem to be solved
Positioning the product within the online beer market to both Breweries and consumers.
Making it easy to convert. Providing clear instructions, making the checkout process seamless, removing unnecessary steps and ensuring the customer is aware of their progress throughout the process.
Personalising Brewbox’s message to the customer.
Inviting people to discover breweries they may not already know and purchase new beers they may not have tried before.
Presenting a visual tone and feel (story) behind the independent breweries via access to breweries' branding and social media content.
Enabling users to purchase beer for delivery, collection or onsite via table service.
Enabling (knowledgable) users to browse and search for beers, breweries and regions. Providing a scheduled (day and time) delivery and collection service.
Working within the constraints of the Redbox system that has been developed for a specific market.
Awkward business proposition - Asking for users location in order to display localised breweries, assign distance (proximity), Maps for collection and calculate local delivery costs.
Providing Value to customers - offering discounts, free trials, or insightful content.
Providing Support - help and advice regarding the service in order to help the customer make an informed decision (without using man power or additional resources).
Follow Up - Once the customer has decided to purchase the product or service, making sure to follow up with them to ensure satisfaction and a positive experience.
Including marketing and promotional opportunities within basket and incorporating organic keywords for good online search performance.
Providing a curated and comprehensive range of beers that appeal to beer enthusiasts.
Consumer / user feedback (forum integration).
User needs
A simple way to discover & be introduced to new breweries and new beers from a range of independent breweries and buy directly from them.
Small breweries need a customer direct platform (margins + personal connection) to tell their story and sell their beer to like-minded enthusiasts.
An easy to use, all in one beer ordering platform.
Ability to search for specific beers, breweries and locations.
Beer reviews, tasting notes and opinions to evaluate beer purchases.
Discounts and promotions (Rewards scheme automatically applied).
Flexibility in choosing a delivery day and time slot.
Quick, reliable delivery status, updates and feedback.
Insights, a good story e.g. Meet the Brewer, profiles, history.
Process
Define who the Brewbox audience is - Trio Persona (Beer Geek, 35-50 yrs, Male).
Define what Brewbox needs to be (deliver) - via marketing position and competitor analysis.
Create basic functionality checklist.
Scope technical limitations (developer).
Map user journey into rough process flow.
User feedback - Interview prospective users.
Rapid iteration of user journey.
Working as a team
Working with third party marketing company Trio, selected as they have key online influencers on staff with direct experience in this sector.
Same internal development team as Redbox, with minimal functional changes.
Design artefacts created
Mobile first, modular Figma design files, demonstrating responsive break points and scroll behaviour.
Figma / Anima prototypes for specific (complex) functionally.
Jira ticketed stories and Storybook assets.
Challenges faced
Short delivery time frame with brief windows of opportunity to refine and optimise the MVP.
Designing a compact Service Component that has minimal impact on Redbox.
Access to internal resources, limited user research, leading to assumptions that may undermine the end result and potentially slow over all progress.
Outcomes, learning and next steps
Very well received by breweries and test subjects.
Social media integration can be further utilised to generate dual purpose content.
Conduct further user testing.
Develop branding (colours and point of sale).
Integrate user benefits into the onboarding sign up process.
Create brewer profiles and alternative social media (image grid) formats and options.